West Bromwich Albion have appointed Dominic Price as their new technical director as the Championship club seeks to rebuild its operational structure. The 35-year-old will report directly to American owner and chairman Shilen Patel, bringing crucial English football experience to The Hawthorns. Price’s appointment comes alongside James Morrison taking interim head coach duties for the remainder of the season.
According to BBC Radio WM’s Steve Hermon, the technical director role had been discussed since the summer when Andrew Nestor served as president and sporting director. However, following the American’s departure in January, Price will work directly under Patel rather than within the previously planned hierarchy. Executive director Mark Miles will support the new structure on the ground.
Technical Director Responsibilities at West Brom
Price, who holds a law degree, will oversee several key departments at the club. His primary responsibility includes managing West Bromwich Albion’s academy, which has produced notable talents including Tom Fellows and Alex Palmer in recent seasons. Additionally, the medical and sport science departments will fall under his jurisdiction.
The new technical director will also manage football technology applications and squad planning strategies. This may involve data analysis, an area where his predecessor Nestor reportedly relied too heavily, according to the report. However, Price will not handle actual player recruitment, which remains Ian Pearce’s responsibility.
Academy Success Provides Foundation
West Bromwich Albion’s youth development system has demonstrated consistent quality in recent years. Nineteen-year-old Ollie Bostock scored his first senior goal last weekend, representing the latest academy graduate to break through. Meanwhile, England international Morgan Rogers, now starring for Aston Villa, came through the Baggies’ youth ranks as well.
This established foundation gives Price a solid platform to build upon as he works to elevate standards across the organization. The club clearly views youth development as a critical component of its long-term strategy under the current ownership structure.
Recruitment Structure Remains Unchanged
In contrast to Price’s broad technical oversight, player recruitment continues under Ian Pearce’s direction. The former defender has served West Bromwich Albion for eight years, though some supporters have questioned his transfer record. Nevertheless, Pearce received credit for appointing Carlos Corberan in 2022, a decision widely viewed as successful.
Pearce is currently searching for the club’s next permanent manager while Morrison handles first-team duties temporarily. The hope remains that whoever takes charge will be managing a Championship side next season rather than dealing with relegation consequences.
Driving Standards Forward
According to the report, Price aims to “drive standards” at the club, which have declined significantly in recent times. His appointment represents owner Shilen Patel’s commitment to establishing a more robust operational framework at The Hawthorns. The combination of Price’s technical oversight and Pearce’s recruitment focus creates a divided but defined leadership structure.
The success of this new arrangement will likely be evaluated based on the club’s finishing position this season and the quality of the permanent managerial appointment. Additionally, continued academy productivity and improved organizational standards will serve as key performance indicators for Price’s tenure as technical director.
The club has not announced a timeline for appointing a permanent head coach, though the search is reportedly underway. Much will depend on West Brom’s league position and remaining fixtures as the season progresses.