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The public understands opinion driven by self-interest

True journalists — those who go into the profession with no agendas or selfish motives — hold one thing dear to their hearts–the sanctity of news.
That means 1) reporting accurately on events that transpired; and 2) presenting both sides of an issue in an effort to better inform the readership.
The most important aspect of these two points is keeping personal feelings and opinions out of the news. Opinions only belong in one place – the editorial page, under a header that reads, “Opinion.”