This piece is about ego and about pain, two human afflictions. Ego is often thought of as I, or id.
It is most often used by people to measure their self-worth. It is more than just internal. It is a show of possessions, of things, of happenings.
Many of these showings are expected by society, are a measure of success, usually expressed by physical possessions, costs, appearances, apparent well being. Things to be strived for.