Business

The 200-year-old fishing village of Cedar Key is a place full of opportunities for exploration. There are many shops, restaurants, boutiques and art galleries to see as one meanders down historic streets and talks with locals. One of those shops is Cedar Key Canvas.

Cedar Key Canvas has been manufacturing individually crafted canvas handbags, purses, luggage, duffels and totes since it opened its doors in 1986.

Showing your customers you appreciate them goes a long way to instilling loyalty, yet so few businesses make this extra effort. Just look at it from the customer’s perspective. If all you ever see or hear from a company is a bill, you are not going to feel a particularly strong sense of endearment to that company.

Some business owners think an occasional e-mail to clients is adequate, especially if it is sent by one of their staff members. However, I strongly recommend that you, the owner, personally call and thank your clients.

Chef and owner of Tony’s Seafood, Eric Jungklaus has not had a day off in weeks and is completely exhausted. But, it is his own fault. He is a victim of his own tremendous success. 

The good news is that the Tourism Development Council is going to get free marketing advice and planning to help them better utilize the Visit Florida website’ s services—to the benefit of all of Levy County.

Visit Florida has chosen Levy County as their next marketing project. They will send a team to learn what the Council needs to attract tourists and how best to do it. After that is determined, they will share their plan with the board and business partners.