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The Chamber of Commerce collected 95 survey cards from its radio ad program during the first quarter ending July 27. The cards, part of the agreement with the Community Redevelopment Agency that funded the project, ask visitors how they found Cedar Key.
Of the 95 returned, 45 stated “friend or family,” and 49 reported “other.” One stated “Radio Ad.”
“It’s an awfully small sampling to draw conclusions from,” said CRA Director Greg Lang. “And I’m hoping the Chamber will look into what the ‘other’ is – it could mean anything.”
The survey cards also ask visitors to list their location. A majority, 60 percent, came from Central Florida. Others reported North Florida: 16, South Florida: 9, Georgia: 5, other states: 7 and other country: 1.
The $8,400 radio campaign features two-hundred sponsorships per month of Chuck Whitaker’s Traffic Team during prime time driving time as well as a daily 15 second message to generate tourism. The Traffic Team is heard in 28 Florida counties from Sarasota to Melbourne and north to the Georgia state line. Another 80 one-minute messages per month will air on WGRO. Additionally, both stations will donate public service announcements to inform listeners of special events in Cedar Key.